Certification Guidelines 

Learning Objectives :

After reading this blog you’ll be able to:

  1. Know about Salesforce Marketing Cloud Developer certification
  2. Enhance your understanding of how to prepare for the certification
  3. Deep dive into your journey in SFMC (Salesforce Marketing Cloud) ecosystem
  4. Everything else you need to know about SFMC Certification

Know about Salesforce Marketing Cloud Developer certification

The Salesforce Marketing Cloud Developer certification is a prestigious credential tailored specifically for developers with practical experience in developing for Marketing Cloud. It is designed for individuals who have already completed the Salesforce Certified Marketing Cloud Email Specialist exam, showcasing their expertise in administering and configuring the Marketing Cloud Email application.

The target audience for this certification includes Marketing Cloud Developers who possess the skills to create dynamic and personalized marketing assets, such as emails, landing pages, and forms. These developers are proficient in HTML, CSS, and AMPscript, enabling them to build engaging and customized marketing materials. Additionally, they have a strong command of SQL and are well-versed in utilizing Marketing Cloud APIs for seamless integration and data management.


Marketing Cloud Email Specialist Credential: The Salesforce Marketing Cloud Email Specialist credential is designed for those who can demonstrate knowledge, skills, and experience in email marketing best practices. Includes message design, subscriber and data management, inbox delivery, and external integrations with the Marketing Cloud email application.

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Here are some key responsibilities and skills associated with this role:

  • Master AMPscript and SSJS: Gain a strong understanding of AMPscript and SSJS syntax and functions for creating dynamic and personalized content.
  • API Integration: Learn how to interact programmatically with SFMC through the API, including authentication, object manipulation, and handling API responses.
  • Data Management: Develop skills in managing and modeling data within SFMC, including working with Data Extensions and utilizing SQL queries for data manipulation.
  • Stay Updated: Keep up-to-date with the latest SFMC features and enhancements by accessing official documentation and participating in SFMC communities.
  • Hands-on Practice: Gain practical experience by working on real-life scenarios, such as creating personalized messages, building landing pages, and integrating SFMC with external systems.

Enhance your understanding of how to prepare for the certification

Preparing yourself for the certification needs a deeper understanding of the concepts outlined below. Let’s delve into each category one by one.

Data Modeling: This is an interesting section where one learns to configure the account Contact model to effectively manage and organize customer data in Salesforce Marketing Cloud. Understand the various types and uses of data extensions, which are essential for storing and utilizing data within the platform. Explore how Contact Records can be related across different channels to ensure a unified view of customer interactions. Learn about the Contact Delete process and its implications on data management and compliance.

Programmatic Languages: The key idea behind this section is to get hands-on knowledge on AMPscript and SSJS language syntax and functions to create dynamic and personalized content in Marketing Cloud. Implement standard development practices to ensure efficient and maintainable code. Understand how Marketing Cloud handles AMPscript processing during email sends to ensure accurate rendering and personalization. Learn how to exclude specific subscribers at email send time using programmatic methods for enhanced targeting.

API: In this section one will gain familiarity with the Marketing Cloud API, including its objects, methods, and routes, to interact programmatically with the platform. Understand the OAuth authentication flow and how to include access tokens in SOAP and REST headers for API authentication. Handle API responses effectively to ensure error handling, data validation, and successful execution of API requests.

Data Management: This section consists of how to import data using various file formats for efficient data management in Marketing Cloud. Utilize SQL queries to retrieve and manipulate data, producing the desired results. Explore different ways to extract data from Marketing Cloud for reporting and analysis purposes. Implement SQL best practices for managing data, ensuring data integrity and performance. Understand the importance of sending logs for monitoring email sends and troubleshooting issues and how the Contact delete process affects data in Marketing Cloud and its implications on data integrity and compliance.

Security: This section covers discovering the options available to secure and protect customer data in Marketing Cloud. Implement security best practices to ensure compliance with data privacy regulations and prevent unauthorized access or breaches.

Everything else you need to know

Learn More about the SFMC Course with us

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