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Learning Objectives :
After reading this blog you’ll be able to:
Know about Salesforce Marketing Cloud Administrator certification
The Salesforce Certified Marketing Cloud Administrator certification is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates are generally familiar with the data structure in subscriber data management and can thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.
Salesforce Marketing Cloud (SFMC) Administration certification is a valuable credential that validates your expertise in effectively configuring and managing SFMC to drive successful marketing campaigns. It equips them with the knowledge and skills needed to effectively leverage SFMC for successful marketing campaigns and customer engagement.
Here are some key topics covered in the Marketing Cloud Administrator exam:
To succeed in the SFMC Administration certification exam, it's essential to have a solid understanding of SFMC's features and capabilities. Here are some tips to help you prepare:
Enhance your understanding of how to prepare for the certification
Preparing yourself for the certification needs a deeper understanding of the concepts outlined below. Let’s delve into each category one by one.
Digital Marketing Proficiency: This topic covers governance and compliance best practices to ensure regulatory compliance, security settings for data, permissions, and personally identifiable information (PII), as well as understanding the Marketing Cloud product inventory and its various offerings.
Subscriber Data Management: In this section, you'll learn about the contact model and how to effectively manage subscriber data. This includes evaluating data quality, configuring Marketing Cloud products such as builders and studios, and implementing preference and profile centers for subscribers to manage their communication preferences and profile information.
Setup: Setting up your Marketing Cloud environment is crucial, and this topic covers essential aspects such as configuring business units, managing users, permissions, and security measures. You'll also explore integrations with external systems, leverage features in Setup Home to customize settings and learn about extension products that enhance Marketing Cloud capabilities.
Channel Management: A good admin manages channel involves various components, including Mobile Studio for creating and executing mobile messaging campaigns, Email Studio for email creation and automation, Social Studio and Advertising Studio for managing social media campaigns and targeted ad placements, and understanding the concepts and use cases of Journey Builder for personalized, multi-channel customer journeys.
Maintenance: This topic focuses on ensuring the smooth operation and maintenance of your Marketing Cloud instance. You'll learn about solutions for data extraction and report generation, account and system availability, as well as the benefits of additional Marketing Cloud products that can enhance your marketing efforts.
Everything else you need to know
Empower Your Marketing Strategy with Salesforce Marketing Cloud: Master the art of engaging customers and creating targeted campaigns to drive business growth with this comprehensive course.